Peachy

Agency: Absolute Digital Media

Peachy is a short-term loans provider, offering transparent and flexible loans with a key focus on responsible lending. The company is authorised by the Financial Conduct Authority.

The Challenge

Operating in a highly competitive market, Peachy Loans were looking to increase organic traffic in order to generate a high volume of new business leads. They wanted to ensure that the traffic that they were receiving was high quality and was from a broad audience demographic, drawn from non-branded, long-tail keywords.

The Strategy

Absolute Digital Media helped Peachy overcome their challenges by integrating a campaign which safeguarded the site against industry-targeted algorithm updates. They also disavowed harmful links in the site’s backlink profile.

In addition, they utilised their trustworthy network of webmasters, bloggers, PR executives and editors to effectively earn links.

The Results

  • Ranked in position two for search term Instant Loan
  • 300 extra page one positions generated
  • 49 per cent increase in number of leads year-on-year
  • Reached position three for search term Payday Loans.