Agency: Caliber

Challenge is a rapidly growing challenger brand in the automotive space – it is part of Manheim and Cox Automotive, the world’s largest automotive services company. Caliber were approached to help to increase online visibility through a combination of technical consultancy, content strategy, and digital PR. has an extremely capable internal marketing team, and developed a strategic partnership with award-winning, holistic digital marketing agency, Caliber, as an extension of their in-house resource, to support with technical expertise and a site-wide content strategy.


All decisions were driven by three strategic pillars:

  • Improving the infrastructure of the website
  • Taking actions to increase organic visibility
  • Enhancing the overall user experience and buyer journey.


This collaborative approach has delivered 80 per cent increase in visibility since 2015 and further increases since April 2016.