Madame Tussauds

Agency: Jaywing

With a global, non-responsive, multi attraction site creaking at the seams, burdened with consumer misconception of the attraction being little more than a museum, Madame Tussauds was looking for a website which offered an online experience across all devices that was as glamorous at the attractions themselves, and a clear focus on driving ticket sales.


Jaywing has created an immersive online destination that brings to life the attraction experience and treated the artistry of the figures with respect, whilst improving conversion in the sales funnel.


Deploying a number of data driven tactics designed to increase sales including personalised content, decoy pricing and trigger emails, the brand has seen an uplift of 20 per cent in visits, mobile revenue is up 109 per cent and overall revenue has increased by 48 per cent.


Jaywing continue to drive Madame Tussauds onto the ‘must see’ list in over 22 destinations worldwide, working across 4 continents and handling 11 million server requests per week.