Lucozade

Agency: SapientNitro

We devised a multi-platform experience for Lucozade: ‘Welcome to Lucozade’s New Digital World’, that offered a bespoke environment of communities, conversations and relationships. Aimed at the brand’s core audience of 16-34 year-olds, we built and manage a digital ecosystem – a consistent and seamless customer experience – to encourage engagement through content, music downloads, a YouTube channel and competitions. The client was so pleased; they quickly commissioned a second campaign that was even more engaging.