Agency: SapientNitro

SapientNitro continue to provide Ladbrokes with a multifaceted creative capability

In 2012, SapientNitro was awarded a further three years as Ladbrokes’ agency of record. Over the last two years, we have created a number of TV ads to support Ladbrokes’ integrated ‘Game On!’ campaign featuring Sky football pundit Chris Kamara alongside excitable Italian football commentator Tiziano Crudeli, undertaking various comical activities. The TV ads link directly to mobile via the Ladbrokes trading platform – a combination that illustrates SapientNitro’s multifaceted creative capability.