Womenswear retailer Jacques Vert partnered with Communicator to send personalised emails based on insight generated from customer data
Jacques Vert required an email marketing solution to provide their customers with a top class multichannel experience, as they’re unable to offer click and collect or catalogue services, like many of their multichannel competitors. Jacques Vert do operate an ecommerce web store to build awareness of the brand. They recognised that email was a fundamental, key channel in aiding them to deliver their growth strategy of providing each customer with a deeply personalised and individual experience with their brand.
Due to the emotional nature of their product, email provided Jacques Vert with great revenue potential. They utilised Communicator to segment the customer data they hold based on engagement with the brand. This enabled them to identify three key segments of ‘low hanging fruit’ to target with their email communications.
Jacques Vert send a broad range of automated email communications to their three key segments, each personalised and specific to the individual. Their emails include newsletters featuring sales, competitions, new products and tactical offers; triggered messages such as welcome, transactional and birthday emails; lifecycle communications including high value, lapsing and dormant customer specific emails and targeted cross and upsell communications.
Jacques Vert experienced an outstanding 5,000 per cent ROI from email marketing. Their birthday campaign emails alone achieved a conversion rate of five to seven per cent higher than any other campaign. Email has recently been reported as the most consistent channel in terms of delivering ROI and Jacques Vert’s ROI is no exception.
As a result of saving time and resource through marketing automation, Jacques Vert have been able to continuously segment their customer data to drive future targeted, relevant and personalised communications.
What the client says
“We made the decision to work with Communicator because they were a good fit for the Jacques Vert brand – both technologically and culturally. Their innovative approach to segmentation has allowed us to significantly increase our email marketing return”