Agency: Absolute Digital Media

Well known for providing an authentic casino experience in the comfort of the player’s own home, Jackpot247 are a well-known casino brand. The brand designs, creates and operates live roulette games which are broadcast on ITV and Sky.

The Challenge

When Jackpot247 partnered with Absolute Digital Media, the brand were looking to obtain first page positions for the most competitive industry terms.

While having a strong presence on TV, the brand wanted to increase their overall presence online to further cement their brand as an industry leader.

The Strategy

Jackpot247 wanted Absolute Digital Media to focus heavily on content marketing which remained compliant with the company’s guidelines.

They wanted to educate readers on Jackpot247’s brand values to improve overall brand reputation through content marketing.

Additionally, they integrated press releases, industry news, infographics and editorials as part of the strategy. All the while, keeping in mind the recent Penguin algorithm refreshes and the introduction of Google Hummingbird.

The Results

The partnership helped Jackpot247 achieve the following goals:

  • 57 per cent increase in average visit duration.
  • Ranked page one for search terms Live Roulette and Online Casino Games.
  • 74 per cent increase in conversions.
  • 179 per cent increase in non-branded organic traffic.