MMT Digital Kick Off 12 Month Digital Rebrand For Independent Vetcare
MMT Digital have launched the first in a series of new websites for Independent Vetcare (IVC). With a potential reach of 750+ sites, the aim of the project is to transform the entire web presence for this international group of veterinary practices.
MMT needed to deliver an easy to use website template that each practice could customise based on its own offering. The template also needed to be able to support multiple languages, as long term plans involve a roll out to several European countries.
MMT introduced a fresh new design to bring the brand up to date and set IVC apart from competitors. The site is not only easy for each practice to manage, but it gives IVC the ability to manage content from a central point, enabling the marketing team to roll out campaigns at a national level.
Technically, this was a huge challenge due to the sheer volume of sites that the initial template needed to be able to support, along with the added requirement of being translatable into multiple languages. The first practice site, Purton Vets, launched successfully in September 2017 and since then 100+ sites have been released so far for the group.
IVC are extremely pleased with their new site and the ease with which it can be rolled out to its group of practices. Each site will have a balance of a professional look and feel that communicates consistent brand values, whilst exhibiting the individual personality and character of the practice. Positive statistics since launch include a 300 per cent increase in website traffic and a 75 per cent increase in organic search traffic.
Paul Hardwick, Digital Marketing Manager, Independent Vetcare, commented: “Working with MMT has been extremely successful and the system we now have will enable us to create industry leading websites for our veterinary practices across Europe, giving them the freedom to manage their own content, whilst keeping within brand guidelines.”
You can check out the new Purton Vets site here.