The Challenge
The relocation industry is a competitive market, and Imove International are a relatively new player in the sector. In order to capture a large proportion of the market share, Imove needed to increase their overall organic exposure.
The website itself had a number of technical issues which needed to be resolved, prior to implementing a targeted outreach campaign.
The Strategy
Absolute Digital Media conducted an in-depth technical SEO and link audit to determine areas of improvement. Out of this we put in motion a high quality, targeted outreach campaign combining authoritative, industry-relevant sites with creative content marketing.
In order to ensure each page of Imove International’s website was valuable to the reader, we optimised and expanded the site’s existing content. In addition to this the site’s meta data was optimised to promote relevancy.
The Results
The campaign was a success, with Imove International reaching position one for ‘international removals’. It also resulted in a:
- 40.48 per cent increase in new users
- 30.72 per cent increase in leads
- 345.24 per cent increase in organic search visibility.
