The Hatchbag Company are a unique UK based business that produce tailor made boot liners for a large number of car models. Working with their existing e-commerce site, the focus was on increasing revenue via search engine visibility, so the key objectives were centered around creating awareness and maximising consumer engagement.
Reckless were approached by the Hatchbag Company, who were looking to improve the performance and sales on their website. Key metrics were to increase brand exposure, traffic and revenue.
As with all e-commerce sites, the key to increasing revenue was to improve search engine visibility and on site customer experience.
Although the old site had been built on the solid Magento platform; Reckless identified that there were a range of factors that made for poor user experience and in turn was having a negative impact on conversions.
Previous SEO and PPC campaigns were underperforming and could be worked much harder to bring home the bacon.
Reckless set about defining SEO, PPC and Conversion Rate Optimisation strategies.
The SEO approach involved site architecture and optimisation improvements, alongside a solid content marketing and distribution strategy.
PPC was focused around Google Search campaign profitability, implementation of new Google Shopping campaigns and Remarketing on the Google Display network.
With CRO, Reckless reinvented the checkout process to maximise conversion and average order value.
Reckless also developed a solid social media presence for The Hatchbag Company on a number of platforms such as Twitter, Facebook, Pinterest and Instagram. In addition, updating the website frequently with blog updates.
Achieving highlights such as 26% increase in site traffic and 30% increase in site revenue, the project was really successful, but don’t just take our word for it, hear what the client had to say:
“Reckless is the perfect business partner, looks outside the box for new solutions and goes the extra mile to help us grow the business. Following the start of our partnership in May 2015 we have enjoyed a healthy increase in revenue, site traffic and conversion rate.
We are really happy with the changes to the user journey; customers are continually commenting on the improved simplicity and ease of use. The campaign continues to provide us with impressive results!
Claudia Finamore | Marketing Manager
Following the success of this project, Reckless have since worked with Hatchbag on a Content Marketing project. Click here to check it out.
The original case study can be viewed on the Reckless website.