A Timely Social And Digital Campaign
The Challenge
GC Watches is a luxury timepiece brand. We are engaged to reflect its status and positioning via social media and influencer activity, driving to website and e-commerce.
The Strategy
We’ve created paid social advertising, competitions, and a campaign with popular international bloggers. This runs across numerous international territories and involves ongoing media planning/buying and the testing of creative, copy, and audience.
The Results
Since launch of the social channels in late 2016 we have delivered:
- over 550,000 followers on Facebook
- 55,000 on Instagram
- grown average CTR to over three per cent
- Social engagement on Instagram is running at just over 20 per cent of followers.
