Cadbury asked BD to bring that ‘Friday Feeling’ to life with an off-pack promotion for their best-selling brands – a ticket to do something incredible.
Joy-filled weekends
20 lucky Cadbury lovers won joy-filled weekends in our Cadbury-branded jet. From a trip to Monaco, ‘twirling’ round the Formula 1 track to a weekend in Rome seeing the sights of the ancient city.
Fly Cadbury Air
Our oversized boarding passes, guidebooks and phrasebooks, the airport lounge, the interior of the jet and the Cadbury Air livery brought that Friday Feeling to life.
Results
Our microsite, featuring an airport departure board, attracted 125,000 visitors. We hit our KPIs, and then some.
Fly Cadbury Air