The Challenge
Amaze was appointed by East Coast in 2012 to handle its integrated digital account.
The Strategy
This involves developing and managing East Coast’s website, improving the navigation and customer experience, creating its overarching social media strategy and eCRM programme, as well as handling all the operator’s SEO activity. Amaze also provide ongoing support services.
Following a series of website navigation and user experience developments to its main website, a new mobile site was launched.
During development, live user testing was carried out to understand what features were most important, create a seamless user experience and generate feedback that would influence the final structure and design.
The Results
The new mobile site, available on iPhone, Android and other mobile devices, is packed with useful features, from ticket purchasing, journey planning and live train times to station information and the latest travel news.