Challenge
dwell is an online and in store furniture retailer specialising in design. Genie Goals were approached by dwell for a similar reason to many of our clients: it wanted growth – and as much of it as possible. We then worked with Dwell to understand what this actually meant. Together, we decided revenue would be a simple marker of success that would let us know we were on the right track.
Solution
Work began initially on PPC, but soon extended to email – and more recently social media and affiliates. By working across channels and alongside the active and inspiring dwell team, we’ve been able to bring together a potent combination of cross-channel marketing that makes sense across all of dwell’s outbound communications.
Results
In just three years, dwell has grown its non-branded revenue from paid search 20 times over. Improvements in email were equally dramatic; in the first month of working on dwell’s email, sales increased 4.5 times. Growth has continued YoY and the addition of social media to the account has acted as a springboard for a new exciting collaboration between the two companies as we both move into a brighter future.
“We’ve built a great working relationship with the team at Genie Goals. They’re a very hands-on agency, always quick to respond and with fantastic knowledge and expertise across the team. We’ve grown in tandem with them and it has been seamless as we’ve both scaled up.” Karin Goldsmith – Dwell’s Marketing Manager