Insight: Crew Clothing bring the sense of outdoor adventure and rustic charm to the high street.
As a team, we were appointed by Crew Clothing to redesign the ecommerce transnational website templates with the objective of gaining an increase in online conversions and optimising the designs for SEO.
Ideas: We explored a number of creative treatments and refined the presentation of Crew Clothing online so that the interface captures a premium, modern and relaxed look and feel.
An SEO friendly technical structure was also a high priority requirement to ensure a premium organic search listing following the build process.
Impact: Avenue successfully led a full website refresh which showcases the brand’s premium British design heritage, passion for clean lines and nautical inspiration.
At the same time, with improved UX and design treatments, the new templates are inline with best practice ecommerce requirements and balance usability and SEO technical and content techniques.