Council Tax Advisors

Agency: Absolute Digital Media

The Brief

When Council Tax Advisors partnered with Absolute Digital Media, they were still a relatively young company who were looking to increase their overall organic search positions and exposure online.

The brand were seeking long-term success out of the SEO campaign and had a keen focus on regular contact and reporting in order to ensure that they were completely up-to-date at all times throughout the duration of the campaign.

The Strategy

In light of recent Google algorithm changes, we decided to run a content marketing focused campaign. One of the primary focuses of the campaign was to keep in line with sensitive industry regulations with every aspect of the campaign.

The key focus was on localised search terms and to do this we developed high quality blogs, industry news, and regular press releases to increase overall brand exposure.

The Results

The partnership was a success, with great results including:

  • 600 per cent increase in Organic search positions on pages one and two
  • 944 per cent increase in Organic Traffic
  • 457 per cent increase in Top three positions
  • 2202 per cent increase in Organic Search Visibility.

“Those in council tax arrears are often particularly vulnerable, frequently with further debt problems to contend with. That’s why it is so important for us to be able to help as many people as possible. Increasing our organic search positions so considerably, Absolute Digital Media have had a significant impact on our overall business.

As well as directing higher levels of traffic to our website, I was also particularly impressed with the level of communication maintained at all times, as well as the quality of the content produced. I foresee a long lasting and successful relationship with the team at Absolute Digital Media and would happily recommend them.” Chris Richards, Managing Director, Council Tax Advisors