VAFA say ‘Communicator are our commercial secret weapon’
The Victorian Amateur Football Association (VAFA) has worked with Communicator since 2014, following their search for an effective email service partner to provide greater value for their sponsors and partners.
VAFA decided to choose Communicator because of;
- The quick and easy design template functionality, allowing the team to create emails within minutes
- Our industry-leading Inbox placement average of over 91 per cent (against the industry average of 79 per cent – Return Path 2015)
- Reporting and analysis of campaigns, which assisted them to discover that their weekly newsletter is viewed in over 40 countries
- Experience working with various football clubs
In 2015, Communicator supported VAFA by cleaning its database and refining their email marketing strategy, helping to achieve a high engagement for its partners.
VAFA quotes that this is the best decision they have made, tied directly with an increase in engagement and commercial revenue of 150 per cent.