Running rings around the Olympic competition
Just in case you missed it, Coca-Cola were one of the Official Sponsors of the London Olympics. As the agency responsible for all their BTL, BD Network were tasked with recruiting torchbearers for the Official Torch Relay.
A key focus for this year’s Olympics was inspiring the young ‘uns and getting the community involved.
BD Network made it their mission…
…to find Britain’s Future Flames – young people who ‘burn the brightest’ – and brought happiness through sport, music and dance.
The public voted at cokezone.co.uk and a panel of esteemed dance, music and sport professionals helped select the lucky winners.
To reveal the chosen participants and build hype, BD Network surprised a selection of the lucky winners with a stunt. And selected Future Flames proudly held the torch for sport, Britain and Coca-Cola.
Signs of success
- 94 per cent of UK teens witnessed or experienced the campaign
- Over 10,000+ nominations
- 800,000 visitors to cokezone.co.uk
