The Challenge
To support Coca-Cola’s drive to include Corporate Social Responsibility (CSR) as an integral part of their brand communications mix, Amaze has created an online branded environment for their CSR activity which supports the promotion of the company¹s core brand themes.
The Strategy
Applications such as “Trace my Coke” and “Journey of a Coke” give access to deeper interactive content and reinforce key brand messages.
Design and build of a succession of websites for Coca Cola Enterprises: a corporate social responsibility site, the main corporate and a trade-focused site.
Amaze developed a new visual style and brand language for Coca Cola Enterprises’ digital presence, to enrich their online activity and find new ways of engaging with their core audiences.
Informed by persona development and best practice user-focused design processes, the sites use some of the latest interface design and implementation principles and benefit from improved functionality and a greater facility for rich media options.