Produce a multi-channel digital campaign to support the launch of the new lamb flatbread, spearheading the digital campaign with a Facebook app that gave BK fans the opportunity to transform themselves into a wolf using augmented reality technology.
Our approach
We utilised all digital channels for the launch of Burger King’s new limited time offer, the lamb flatbread. At the forefront of the campaign, we created ‘Wolveriser’ – a Facebook app that invited all Burger King enthusiasts to ‘Join the BK Wolf Pack’ by transforming themselves into a werewolf via the powers of augmented reality.
Fans were able to record their transformations and share them with friends through Facebook. The best transformations appeared on a specifically designed and optimised Wolveriser YouTube channel. We also crowned a different Facebook fan ‘Wolf of the Week’ each week throughout the duration of the campaign.
The result
Whilst the Wolveriser app was live we achieved 208 per cent Facebook page fan growth, 3,527 uses of the app in four weeks and 457,021 overall campaign reach.