Mutual insurer British Friendly wanted to improve customer journeys, with an eye on the future and new business opportunities. Pancentric Digital helped it to transform digital journeys without changing important backend systems.
The Challenge
Mutual insurer British Friendly wanted to improve its quote and buy journey for financial advisors as a first step towards opening up a range of new business channels. However, this vision of a simplified and superior customer experience was constrained by legacy systems and some time-consuming manual processes.
Our Work
Pancentric’s starting point was to conduct extensive customer and stakeholders interviews to ensure all requirements were covered. It was then able to start work on the technology, a service middleware layer that enabled it to improve the front end experience while still interacting with the existing, important backend system.
The Results
Service middleware allowed Pancentric to transform the front-end digital journey, reducing application time by half, speeding up the quote engine and automating medical interview bookings. As a result of this project’s success, it is now working on a number of other projects to continue British Friendly’s digital transformation.