The UK’s number one over-50s travel insurance specialists Staysure are launching a referral marketing campaign, which is part of a wider customer retention and acquisition drive.
The award-winning company has been enabling customers to travel the world since 2004 by providing tailored travel insurance with specialist cover for a wide range of pre-existing medical conditions. The referral programme, powered by Mention Me, is being introduced in recognition of the overwhelming positivity and loyalty of their customers, highlighted by over 50,000 rating them as ‘excellent’.
The referral programme will provide a platform to reward loyal existing customers and allow them to invite their friends to experience Staysure’s award-winning customer service. Staysure chose to partner with Mention Me, using its leading SaaS technology to capitalise on these word of mouth referrals and give something back to the customer.
Ryan Howsam, Chairman of Staysure, said “We know that our customers are loyal as we get a lot our business from word of mouth referrals. It’s great our customers value our services so much that they tell their friends and family so we wanted to introduce a reward system to encourage this further and give something back to them. We’re really pleased to be partnering with Mention Me as we were impressed by their insurance experience. We feel confident that our customers will enjoy the easy to use referral process and subsequent rewards.”
Andy Cockburn, CEO of Mention Me commented, “We know that referral is a marketing channel that works really well for insurance, and even better for one such as Staysure that already has such a loyal customer base. Really looking forward to seeing their programme bring in even more positive customers.”
Mention Me is a marketing technology business helping brands harness the trust that their customers have in them. The Mention Me refer-a-friend platform enables businesses to turn word-of-mouth into a controllable and meaningful marketing channel. Working in partnership with their clients, rigorous AB testing ensures best practice resulting in world-class referral programmes. Mention Me works with over 400 businesses and has introduced over one million new customers to its clients through referrals. In July 2018 Mention Me completed its first funding raise of $7M with Eight Roads Ventures.