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CMS Alternatives: Managing Content The “Headless” Way

Developer Chris explains the difference between a regular CMS and Headless CMS, and explores the benefits of adopting a headless…

Hyperlocal Influencers: Why Community Matters In Influencer Marketing

As social media users get more aware of influencer marketing, the effectiveness of micro-influencers increases. While some are getting put…

Digital Marketing Influencer Marketing

Mobile Ad Fraud: Layer Your Defence With IP Intelligence

Where audiences flow, advertisers follow — with a device in almost every UK household (95%), it’s only logical that mobile…

The Warning Signs a Client May Leave

Acquiring a new customer can cost up to five times more than retaining an existing customer. So what are the…

What’s The Reality Of AI? A Journey Through Its Evolution…

I recently spoke at a Tonic event where the topic was “what is the reality of AI?” In order to understand the…

Why Video Games Could Be The Next Social And Digital Marketing Network

What’s the most popular digital service with those aged between ten and 12 today? Facebook? Nowhere near. Netflix? Nope. YouTube?…

Digital Marketing