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Measuring the Value of Customer Engagement Beyond the Sale

Simon McEvoy, Planning Director at Tangent Snowball, explains how to ensure you’re capturing the right data in the right way…

Digital Marketing

CRM is Back But This Time It’s Personal and Called Marketing Automation

Read an extract from RedEye’s whitepaper on B2C marketing automation CRM is back and it’s now called marketing automation. Oracle…

CRM Digital Marketing Email Marketing

CRM is Back But This Time It’s Personal and Called Marketing Automation

Read an extract from RedEye’s whitepaper on B2C marketing automation CRM is back and it’s now called marketing automation. Oracle…

CRM Digital Marketing Email Marketing

In-Depth: Nicolle Pangis

Nicolle Pangis, President at Real Media Group, discusses mobile, the distinction between online and offline and the ever-growing significance for…

Digital Marketing Mobile Social Media

Reducing Online Abandonment

E-commerce has been part of our lives for a long time. Amazon was launched in 1995, there are millions of…

Design & Build Ecommerce Internet

Optimise Site Search for More Conversions and Happy Customers

Vishal Srivastava, Team Lead – European Sales at SLI Systems Ltd, explains how to ensure your site is accessible for…

Business Mobile Retail