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The Future Of Affiliate Marketing

Affiliate marketing continues to grow apace largely as a result of its ability to continually reinvent itself following both consumer…

Affiliate Marketing Retail

Shocking Numbers In Travel Sector Opens The Eyes Of Performance Marketers

With European consumers expected to spend €15bn less on their holidays in 2010, UK travel companies are increasingly exploring the…

Affiliate Marketing Travel

The Rules of Email Engagement

Engagement Segmenatation This article looks at how to increase customer engagement and improve deliverability & is based on a whitepaper…

Email Marketing

Understanding Behavioural Email and How it can Improve your Business

The full white paper can be downloaded from the RedEye website here. Behavioural email is the process of using actionable analytics…

Behavioural Targeting CRM Email Marketing

How to Pay Less for your PPC Leads or Sales

This article outlines the techniques you can use to reduce your cost per acquisition (CPA) and make savings of 20-50%…

Analytics Digital Marketing Ecommerce

Multi-channel: How To Get It Right

Successful multi-channel marketing requires holistic thinking; here we outline the best way to integrate emerging channels into a long-term marketing…

Multi-Channel Marketing