Four Lessons in Developing Digital Products for Financial Services
Financial services firms that choose to build digital products that can help external and internal customers reach their goals faster,…
Let AI Focus on Finding the Needle in the Haystack
The work of the digital marketer becomes more analytical by the day. By studying changes in customer behaviour, digital marketers…
Ten Tips for Effective Conversation
Ten Tips for Effective Conversation Conversation, whether between old friends or new acquaintances, is what makes us human. It builds…
Figaro Digital Marketing Summit Roundup: 30 January 2020 (Part Two)
Continuing the run-through of presentations from Part One of our Digital Marketing Summit roundup, we explore the rest of the day’s…
Valentine’s Day Marketing in the #MeToo Era
Valentine’s Day is just around the corner, but in the age of #MeToo, self-partnering, and Galentine’s Day, how are advertisers…
Three Symptoms of a Failing Loyalty Programme
Cheetah Digital takes us through loyalty programmes, how to recognise when they’re failing, and what to do when this happens.…