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Four Lessons in Developing Digital Products for Financial Services

Financial services firms that choose to build digital products that can help external and internal customers reach their goals faster,…

Customer Experience Design & Build Digital Marketing

Let AI Focus on Finding the Needle in the Haystack

The work of the digital marketer becomes more analytical by the day. By studying changes in customer behaviour, digital marketers…

AI Behavioural Targeting Consumer Behaviour

Ten Tips for Effective Conversation

Ten Tips for Effective Conversation Conversation, whether between old friends or new acquaintances, is what makes us human. It builds…

Brand Management Campaign Management Content Marketing

Figaro Digital Marketing Summit Roundup: 30 January 2020 (Part Two)

Continuing the run-through of presentations from Part One of our Digital Marketing Summit roundup, we explore the rest of the day’s…

Behavioural Targeting Budgets Consumer Behaviour

Valentine’s Day Marketing in the #MeToo Era

Valentine’s Day is just around the corner, but in the age of #MeToo, self-partnering, and Galentine’s Day, how are advertisers…

Brand Management Campaign Management Clothing

Three Symptoms of a Failing Loyalty Programme

Cheetah Digital takes us through loyalty programmes, how to recognise when they’re failing, and what to do when this happens.…

Digital Marketing Ecommerce Engagement