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How to: Dominate on Google Shopping

What is Google Shopping? Google Shopping is a service provided by Google that allows searchers to browse advertisers’ online or…

Content Marketing Customer Experience CX

Digital Marketing Summit: Preview

Our Digital Marketing Summit will take place this Thursday (30 January) at the Emirates Stadium in London. It promises to be a…

Digital Marketing

Keeping Airline Profits Sustainable

On 14 April 2019, Greta Thunberg left Stockholm. On the 16th, she arrived in Strasbourg and gave a speech to…

Customer Experience Design & Build

Want to Get Better at Personalisation? Try Zero-Party Data

Data, data, data. Marketers have so much data we’re drowning in it. Collected from various third- and first-party methods, this…

Data Personalisation

Digital Marketing and SEO Trends 2020

The digital landscape is changing and it’s that time of the year when marketers are busy shaping their strategies for…

AI CMS Content Marketing

Teamwork Makes the Dream Work: Why Marketing Strategy Goes Beyond the Marketing Team

Kobalt Music Group is an independent rights management and publishing company. Marketing Director Gareth Mellor discusses the importance of interdepartmental…

Digital Marketing