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What Are Personas And How Can They Benefit Your Business?

Personas are much misunderstood and often overlooked marketing fundamental. Get them right and you’ll target the right users with the…

UX

Push/Pull: How To Use Push Notifications Effectively

Push notifications can be annoying, right? They always seem to come at the wrong time, when we want to see…

Digital Marketing Mobile

Embracing Return On Ethics And Positive Marketing

Ethical marketing can significantly boost a brand’s sales, reputation and team morale – with unethical marketing putting a brand’s reputation…

AI Digital Marketing

Sentiment Analysis: Every Cloud…

Sentiment analysis is used by digital marketers to evaluate the tone of online content as positive or negative using a…

AI Data

Everything You Need To Know About Headless Content Management Systems

Headless Content Management Systems are predicted to be the next big thing in digital and industry figures show that publishers are already…

CMS

Game-Changing: How Streaming Will Help Transform Women’s Sport This Summer

On the eve of a sporting summer full of major events, athletes and broadcasters alike are predicting a step change…

Social Media Sport Video