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Figaro Digital Summer Marketing Conference Roundup (Part One)

All anyone has been talking about recently is the heat wave that has gripped the UK, but on 12 July…

Why Nobody’s Reading Your Blog & How to Make Sure They Do

For years now, an efficient and engaging blog has been a great marketing tool for small businesses. Not only can…

Customer Experience Digital Marketing Engagement

Evolution, Mutation And Metamorphosis – The Journey From CRO To CX

So, we’ve got a new website. Why? Because everything evolves. The Conversion Rate Optimisation industry we helped to create has…

CRO Digital Marketing Optimisation

The Figaro Digital Digest: 6th July 2018

Looking for a break from the heatwave we’re having? Well, we have just the ticket. Get comfy in a shady…

Digital Marketing

Should Your Brand Be Offering A Try Before You Buy Scheme?

There appears to be a sweeping trend towards online try before you buy schemes, a la Glasses Direct, here in the…

Consumer Behaviour Customer Experience Ecommerce

YouTube: Consistency Vs. Quality

There can be little doubt that YouTube is now one of the most influential and important of all social media…

Engagement Search SEO