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Defining Success: How To Measure The Impact Of Digital Transformation

For many businesses, digital transformation is now a key business priority that requires immediate resolution. With 85% of enterprise decision-makers…

The Big Day Celebrated By Cadbury, Dove And Vodafone Your Brand Is Overlooking

30th July marks International Friendship Day, an annual event with huge potential for your brand’s profile and bottom line. Past…

Digital Marketing Social Media

Customer Journey vs Experience Maps: What’s The Difference?

Picture the scenario, a large mechanic company wants to evaluate the efficiency of their MOT service, from when customers make…

Customer Journey Mapping CX

Mary Meeker’s 2019 Internet Trend Reports: Four Key Takeaways For Financial Services

Founder of Bond Capital and internet analyst, Mary Meeker, has released her 2019 Internet Trends Report with a round up…

Data Financial Mobile

Figaro Digital Summer Marketing Conference Roundup 11 July (Part One)

On 11 July 2019, we welcomed digital marketers from across the UK to the Emirates for our Figaro Digital Summer Marketing…

AI Behavioural Targeting CRO

Seven SEO Tools To Help Improve Your Search Rankings

If there’s one thing that’s confusing when trying to improve your search engine rankings, it’s knowing which SEO tools to…

SEO