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Uber And Airbnb Have The Best Referral Schemes: Or Do They?

Say the word ‘referrals’ and most people will instinctively think of Uber and Airbnb. After all, those companies just about…

Referral Marketing

Is Your Existing PPC Agency Doing A Good Job?

PPC can be a complicated and competitive game. Amongst all the facts, figures and abbreviations it can be hard to tell…

B2B Pay Per Click

The Evolution Of Vodafone: More Than Just Mobile

Vodafone is a giant in the UK telecommunications industry, having made history by conducting the first ever mobile call in…

B2B Business Internet of Things

When A Harmful Medic Attacks: Google’s Latest Algorithm Update And How To Beat It

In August 2018, Google dropped a major update to its ranking algorithm. Coined the medic or YMYL (Your Money or…

Search SEO

Brand Bidding: Can AI Protect Your Brand In Search?

Brand bidding is a controversial subject. For some companies, they see it as a great way of directing customers to…

AI Search

Why You Should Be Using User-Generated Content Marketing

From YouTube reviews and vloggers to product pictures by Instagram influencers, user-generated content marketing is the hot digital marketing topic…

User Generated Content