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A Guide to B2B Prospecting During COVID-19: Digital Channels and Tools

Connecting with B2B audiences through digital marketing channels can be difficult at the best of times, and during COVID-19 it…

B2B Campaign Management Coronavirus

To Send or Not to Send: Messaging in the Age of COVID-19

Cheetah Digital discusses email marketing and how to do it right in times of crisis. Over the past week in…

Campaign Management Coronavirus Digital Marketing

Ten Ways Businesses Have Adapted Their Marketing During the COVID-19 Outbreak

There’s no denying that businesses across the UK are struggling to come to terms with what will become of their…

Apps Brand Management Coronavirus

Figaro Digital Digest: March 2020

Coronavirus dominated the news in March, and continues to have a significant impact on our day-to-day lives. The importance of…

Digital Marketing

What Does the Data Tell Marketers to Do During the Coronavirus Crisis?

Gareth Morgan, Managing Director at Liberty Marketing, explains how we can use data to navigate our businesses through the coronavirus.…

Analytics B2B Behavioural Targeting

How to Market FMCG Brands Digitally and Track Success

Marketing within the FMCG space comes with its own set of unique challenges. Although the FMCG marketplace isn’t as saturated…

Analytics Behavioural Targeting Campaign Management