Twenty Days and Counting Until Our Digital Marketing Summit

by Caroline Barrow Figaro Digital

Now we’ve entered October, our Digital Marketing Summit (on 24th October) is fast approaching. Sure to be a rewarding day, jam-packed with presentations, meetings, and networking, it’s something you and your company don’t want to miss out on. There will be an enormous range of delegates attending, from brands including Arsenal Football Club, Bauer Media Group, HSBC, National Trust, Amnesty International, Barclays, Christian Aid, Macmillan Cancer Support, Southern Co-op, McDonald’s, Age UK, Mind, and River Island, to name just a few.

As well as amazing presentations from our expert speakers, you’ll have the opportunity to meet with relevant agencies to discuss the challenges and projects your company is undertaking, meaning that your day away from the office will be productive, informative, and worthwhile.

Brands having 1-2-1 meetings can can request a ticket by filling out our survey here. Brands wishing to attend the event without the meetings can buy a ticket here. Agencies wishing to attend can buy a ticket here.

Hear what others have said about our previous summits:

‘A very engaging day, full of valuable digital insights, practical takeaways and new connections for our business.’
Global Digital Marketing Manager, Schroders

‘A very worthwhile day – got a lot more than expected. Very professional.’ 
Head of Marketing, Cardif Pinnacle

‘As usual Figaro Digital have delivered an inspirational event packed with interesting presentations and quality meetings.’
Head of Digital, McDonald’s

Here are just some of the speakers that you will hear and learn from at the summit, although you can view the full agenda for the event here.

How to Create a Winning Video Marketing Strategy (Jon Mowat, Managing Director, Hurricane)

Video is the most effective way to meet marketing objectives from raising awareness to increasing engagement. But how do you harness the emotional power of video storytelling? Jon, one of the UK’s leading video strategy experts, will provide practical steps for delivering better results with video content. Discover how to develop your own brand story that engages your audience emotionally and gets results.

Enabling Personalisation at Scale – Maximising the Data within Your Marketing Technology, (Joey Moore, Director of Product Marketing, Episerver, and Dan Geoffrey, Client Partnership Director, Netcel)

With consumer expectations continually shifting, personalised customer experiences are not just accepted – they’re expected. With a great expanse of data and technology at marketers’ fingertips, it can be difficult to know where to start and where you can expect to see the greatest ROI. From customer data platforms to machine learning algorithms, Netcel and Episerver will explore how effective use of the Episerver Digital Experience Platform can enable true 1:1 personalisation to be achieved to improve your customer experience and drive more revenue for your business.

The Future of Search is Understanding Human Psychology (Becky Simms, CEO, Reflect Digital)

Becky will cover how, as SEOs, we need to concentrate less on bots, algorithms, and SERPs. Instead, we need to focus on the human element. Becky will cover how understanding human behaviour can make you a better SEO. The audience will come away with a new understanding of humans and psychology models that they can implement into their SEO strategies.

Referral Marketing: Turn Your Happy Customers into Your Most Effective Acquisition Channel (Courtney Wylie, VP Product & Marketing, Mention Me)

This session looks at the power of referral marketing and how to harness the advocacy of your brand fans. Join Courtney, where she’ll share her insight in helping leading travel brands turn refer-a-friend into a leading marketing channel.

AI And Behavioural Economics: A New Paradigm for Marketing (Richard Robinson, Chief Commercial Officer, DPL)

The impact of data-driven marketing has never been in sharper focus. But what does this really mean for marketers? Richard will share how the combination of data science, behavioural analytics, and AI are transforming the way that organisations are engaging with audiences, enabling businesses to be more customer-centric, and bringing the panacea of the ‘right message to the right person at the right time’ within reach.

We hope to see you on the 24th!
Brands having 1-2-1 meetings can can request a ticket by filling out our survey here. Brands wishing to attend the event without the meetings can buy a ticket here. Agencies wishing to attend can buy a ticket here.