The snow has melted and we’re starting to return to normalcy, so let’s catch up on what’s been happening in the marketing world over the last week.
Study Reveals Most Successful Performing Apps
The recently released AppsFlyer Performance Index Report has revealed that Facebook remains as the overall leading media platform for app marketers, but Twitter offers the best user retention record (12 weeks) of any mobile app advertising platform.
Google placed second overall, thanks greatly to its introduction of Universal App Campaigns (UAC), and Apple in third.
YouTube Strips Back Analytics for Creators
An announcement made in the YouTube Help Forum has revealed that YouTube’s latest round of updates to its demographic data reports means creators will now be limited to the amount of data they see.
From now on, creators will not be able to filter viewer demographic data by Translation Use of YouTube products. Data will also be made unavailable for private or unlisted videos, as well as some channels, but could be made available by extending the time period in the report or if traffic increases.
So, why the changes? Well, YouTube says it is to protect the privacy of viewers.
50 Publishers Now Have ‘Breaking News’ Label on Facebook
With the rise of fake news, Facebook is fine-tuning the way users consume news articles on its platform. Starting from 5 March, it will be giving 50 additional publishers from around the world access to its ‘breaking news’ label. Plus, Facebook’s product manager, Joey Rhyu, has revealed more could get access if this round is successful.
This label can be used once a day on Instant Articles, mobile and web links, as well as Facebook Live videos, and will come with detailed analytics. Users can also click a button to leave feedback on whether they feel a story is indeed ‘breaking news’ or not.
Mobile Commerce Revenue Set to Make $12bn Thanks to 5G
Adobe’s new report ‘A Mobile-First World’ has revealed data insights into smartphone usage patterns from ‘a trillion visits’ to more than 5000 websites from 2015 to 2017. The study found that the soon to be available 5G will create an additional $12 billion in mobile commerce revenue over the next three years.
However, despite faster sites and apps being expected (and therefore more revenue as a result), Adobe also found that smartphone session visits have shortened 10 per cent over the last three years. That means fewer pages per visit and less time spent per visit.
Smartphone visits have increased 89 per cent since 2015, whereas desktop is down 17 per cent. Despite this, desktop traffic still dominates with 61 per cent of visits.
For more news updates, guides and opinion pieces, take a look at a few more of our articles.