The Figaro Digital Digest: 22nd June 2018

by Figaro Digital

The Summer Solstice has come and gone, which means spring is officially over and summer has begun. However, that doesn’t mean we’ll be putting our feet up and enjoying the weather. Instead, we’ve been trailing industry news sites to round-up the biggest stories of the week. Check them out below.

Google Has Promised To ‘Listen More’

This week at a press briefing at Cannes Lions 2018, Google’s EMEA boss, Matt Brittin has admitted Google needs to start listening more to the ad industry’s concerns. He said:

“It’s true we have to pay attention more and get better at listening. We’ve worked hard with the publisher industry, we’ve made progress doing that in YouTube,” he told Marketing Week.

“The last couple of years have marked an increased engagement with the [ad] industry. We’ve been spending a lot of time listening to what advertisers and agency partners want to be able to deliver, and they want [YouTube] to deliver amazing reach, connections with communities that are not available elsewhere and amazing creative environments.

“They understand that is different to appearing in a newspaper and it’s an add game, they want to do both. It’s been a good step change in our level of engagement with the industry, we want to listen and respond and deliver.”

9 In 10 Say Their Marketing Automation Is Not Up To Scratch

Forecasts state worldwide marketing automation could be worth $7.6bn by 2025. However, in a survey by GetResponse and SmartInsights, it was revealed this week that less than one in ten (eight per cent) thought their marketing automation software was meeting a high rate of effectiveness.

Furthermore, 28 per cent rated their experience with this software as basic, and 19 per cent said they do not use marketing automation software at all. Of those who used automation, two-thirds (64 per cent) said they prioritised it for email marketing.

People Are Five Times Happier Online Shopping Than On Social Media

According to a study by Rokt, retail therapy is more prevalent than ever. In a study of 4000 people, 71 per cent of UK consumers claimed they’re happiest when shopping online, as well as at their most engaged, focused, and open-minded. This is around five times more than the happiness seen when using social media sites.

The most predominant feelings when online shopping where happiness (62 per cent), excitement (43 per cent), and productivity (36 per cent). The study also found users are 28 per cent less likely to get distracted by multi-screens or multi-tasking than on social.

Rokt also broke down the stages of purchasing online with 17 per cent happy when researching products and 51 per cent of people happy to see a transaction confirmed. A further 28 per cent were open to offers post-transaction and 26 per cent were interested in loyalty programmes.

 

For more news updates, guides and opinion pieces, take a look at a few more of our articles.