At Figaro Digital we are busy getting ready, and excited, for tomorrows big event; the Figaro Digital Marketing Summit. We can’t wait to see everyone thoroughly immersed in all that our jam-packed agenda has to offer, especially the incredible line-up of industry leading speakers and thought leadership presentations that we will have running alongside our 1-2-1 meetings. In the run up to the Summit we have been publishing content produced by the agencies, technology companies, and speakers that will be at the event. Have a look through some of the amazing content produced by tomorrows guests below.
In an era that seems to be catapulting towards the everyday use of AI, Jacqui Wallis, Managing Director at Addition Plus revisits the ‘man versus machine’ argument. Will machines always reign supreme over human error? Or do machines need a human touch to reach their full potential. Read the full article here.
Social media is compulsory for branding, right? Weatherperson’s announcement that they will be removing all of their social media sites might provoke some brands to begin questioning this widely held belief. Rixxo‘s Managing Director, Christopher Gee, reminds us of the reasons why when used effectively, social is still essential. Find the rest of the article here.
How important is SEO? Malcolm Slade, Head of Technical SEO at Epiphany, wonders if ranking has as much impact as we think. Google metrics may not be able to keep up with ranking technology, rendering Google useless. This article looks at how Google can improve, and whether it is worth it for your brand to focus on SEO. Read more here.
Personalisation combined with marketing automation technologies can be a powerful tool for marketers, and the day is almost here when AI can deliver what humans simply don’t have the time to create. However, its uptake amongst even the most technologically equipped marketing teams has been slower than expected. Sam Ineson, Business Development Director at CDS, looks at the future of personalisation. Read more here.
What would make you share something on Facebook, or like something on Instagram? What would make you send a WhatsApp message to your friends? In this article, Simon Heyes, Director of Social at 8 Million Stories, notes the importance and power of the audience, and shows us how use targeted content to best capture the attention of our audiences. Read more here.
The rise of the intelligent consumer has intensified the demand for brand influencers; now hard to reach audiences are far more accessible. Dan Deeks-Osburn, Strategy Director at Impero, navigates how can you use influencers to create authentic and honest advertising that has a real effect on consumer perception and how to avoid common pitfalls in endorsement. Read more here.
Are you cleverer than a robot? Are the same measurements used to measure human intelligence relevant to AI? Just how smart is today’s AI? With comment from their Chief Scientist, Dr. Neil Yager, Phrasee‘s content writer Stu Elmes delves into the murky world of AI. Read the full article here.
Veronika Starell, Account Director at House Of Kaizen, untangles the problems with big data. She looks at how to make data work for you and assures that the main thing about data is neither size nor level of complexity, it’s simply that you use it – think big and start small. Read more here.
Can your retail brand benefit from the use of AI? Communicator take a look at the most recent developments in AI personalisation for automated emails, and how your brand can use it to their advantage. Read more here.
For more information about the Summit and to see the full agenda, see here.