Hannah Angi, Digital Outreach Specialist for Omnisend, explains how you can use marketing automation to regain lost leads.
A lost lead is one that failed to generate sales and could be a significant loss to any enterprise. If you are faced with this situation, you need to create better marketing strategies to try and retrieve these leads. Luckily, this is a simple task thanks to the marketing automation programmes that nurture lost needs by determining how they got lost, and developing relevant content and promotions to recover them. Here are several ways in which you can use marketing automation to resuscitate lost leads.
Use multi-channel marketing
Implement omnichannel marketing to reach prospects across multiple channels and devices. It will serve as a helpful reminder to your current clients and eliminate the possibility of a target not receiving your message. The marketing automation platforms will help segment your audience based on your persona so that you can customise your information for maximum impact.
Identify the frequently used channels by your target clients through social monitoring or market automation analytics, and narrow down to the devices your customers prefer. Also, design your content to match their needs through a combination of automated SMS, voicemails, email marketing or any other channels to regenerate leads.
Consider social retargeting
Use marketing automation software to clarify various parameters, including opened emails, clicked links, and purchase products or services. You can then resend your messages and deliver personalised ads to your customers based on their behaviours. It opens the door to engage with your website visitors, giving them more information about your brand, which can build the necessary trust required to convert them to customers.
Most social media platforms have retargeting pixels where you can rehash the same marketing message and tailor it to a target audience providing enough value. Describe not only how your services work but also emphasise how best your services can solve their problems.
Automate email marketing
Use email automation to connect with prospects, to create a call to action or to foster email funnels. For instance, when a client purchases from your firm, the software automatically adds them to your customer list where you can send them other promotional information.
Keep in touch with your clients through mailchimp by sending infinite newsletters to your targets at the same time to help convince them that they need your services or products. Focus your emails on educating and providing value to your leads. For instance, state the benefits of your products or services that will help build a relationship with them over time.
Improve leads flow and customer retention
Use automatic search functions to facilitate faster enrolment to improve customer satisfaction that will subsequently boost your conversion rates. Read through various newsletter examples to develop engaging content that can guarantee you loyalty and increased sales. Automation helps in data analysis to know your target audience, what they want from your products, and when the demand is high for particular products. The data guides you on how to use email funnels to generate the lead by sending persuasive content to both new and existing customers.
Monitor leads generation performance
Automated marketing software will help you assess the total number of leads generated through a particular marketing channel to see whether you are on track. You can also determine the total cost per leads so that you don’t overlook your marketing expenses. Also, determine whether your content is substandard by assessing the session duration by each visitor. Note that the success of your campaign will depend on how accurately you measure the performance and undertake the appropriate measures based on the metrics.