Sometimes you don’t have time to sit down and read a hefty guide to bolster your already expansive marketing knowledge with the latest developments and innovative ideas. So, why not enjoy a condensed video presentation instead?
Whether on the move or on your lunchbreak, these 20 minute-long videos are the perfect short power-dose of content inspiration:
Why Your Content Marketing Isn’t Delivery Links
By Mike Jeffs
Client Services Director, Branded3
Thanks to Google algorithm updates over recent years, we now all know that content is an important part of your SEO strategy, but not everyone is reaping the benefits of effective copy. In this video presentation, Mike Jeff looks at some of the common reasons why content may be underperforming and not gaining you the links you desire, plus how you can rectify this.
Mike says that you need to start thinking about who is actually going to link to your content and where these people spend their time online, because consumers are most likely not ready to buy straight away, but wanting to learn more first.
You want to be seen as an expert in your chosen field, creating relevant content with data behind it, but it’s also important to stop and think ‘would anyone actually want to read about this topic?’ If the answer is ‘no’, then it’s likely that it won’t produce the results you would hope from a content project.
Remember, the more shares your content gets on social media, the more likely you are to get links back to it. However, sharers are rarely linkers. Find out why by watching Mike’s video presentation here.
What is the Point of Your Content Marketing?
By Chris Woolford
Client Services Director, Search Laboratory
73% of marketers are creating more content than ever before, yet 46% say it is ineffective. Chris is against creating content for the sake of it. Instead, in his talk, he will discuss the ways you can create content that will improve your rankings, engage your target persona groups and gain mass-media attention.
Brands are now media entities and publishers and Chris says the first thing you need to ask yourself is ‘what’s the point of your content marketing?’ – what is your aim? With so much competition, knowing this is essential if you want your work to stand out.
Once you know recognise this, spend wisely on your content distribution and have resources in place ready to optimise company-wide skills when publishing. It’s also important to make sure to zero in on the right metrics.
Chris says he and his company believe there are three main types of content for three different requirements:
1. Ranking content
2. Customer engagement content
3. Viral content
Find out how to create these and how to best utilise these to get results by watching Chris’ full video presentation here.
Digital Upcycling: How to Resurrect Dead Content
By Philip Woodward,
Senior Digital Copywriter, Liberty Marketing
Like Chris and Mike, Phil believes that content marketing is an essential part of any successful SEO strategy, but creating content just for the sake of it is redundant. Phil believes, if you have been writing content for some time, you could be sitting on a goldmine of copy that, with a few tweaks, could become highly-effective and yield wonderful results.
Digitally upcycling your old blog posts and evergreen guides allows you to work with what you’ve got and brings your old copy back to life. In this video, Phil presents that statistic that US businesses waste $958million a year on ineffective or inefficient content, so why create more?
Phil believes that the best, most customer-focused concept could have been dreamed up and published years ago, yet as time has moved on it is no longer getting the traction it once did. Upcycling this trusted content could revive this traffic and then some. Content upcycling provides quick, value for money results and, let’s face it, makes it easier for you to impress your boss.
So, how can you transform your content backlog? Watch Phil’s presentation here to find out.
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