Marketers Put Their Health At Risk

by Duncan MacRae

Marketers keep putting their health, and their colleagues’ health, at risk by not taking sick leave when they have infectious illnesses.

As many as 86 per cent will go to work with an infectious illness, while 64 per cent of marketers would go into the office with flu or a throat infection.

These were the findings of a survey published in the Digital Healthcare Review by PushDoctor.co.uk, an online service that allows patients to connect live to a UK-based GP via video.

Uncomfortable

The survey also found that 86 per cent of marketing workers don’t feel comfortable phoning in sick when they are unwell, regardless of how ill they are.

The data suggests this is in part due to a problem with workplace culture, as almost a third of those who work in the marketing industry (29 per cent) claim they feel under pressure to go into work when they are ill.

And 14 per cent of marketers say their boss would prefer them to be at work if they had an infectious illness, as long as it wasn’t serious – suggesting many companies are not recognising the impact contagious conditions can have on the workforce’s health and, therefore, productivity.

This is not, however, lost on workers – more than a third (36 per cent) of marketing employees feel uncomfortable being around their colleagues when they are infectious.

The illnesses marketers are most likely to go into work with are coughs and colds (59 per cent), tonsillitis, sinusitis (33 per cent), throat infections or strep throat (32 per cent), flu (22 per cent) and the norovirus (15 per cent).

Eren Ozagir, CEO at PushDoctor.co.uk, says: “Work pressures can mean finding the time to see a doctor and get advice about whether sick leave is necessary can be difficult. UK marketing firms must provide their staff with working cultures that encourage seeking medical advice and time off to recover.

“Providing employees access to a GP who can give expert diagnosis or opinion on when it is best to stay at home, or whether they are fit for work, can save the rest of the office from contagious diseases and illness. Accessing a GP can be made less time consuming and more convenient – services like PushDoctor.co.uk ensure patients can attend GP appointments wherever they are, including in the office.

“Having employees in the office while they’ve got contagious illnesses is not good business sense, and it has a detrimental effect on productivity, morale and staff turnover.

Dr Adam Simon, chief medical officer at PushDoctor.co.uk, says: “When you are ill, your body needs to dedicate a lot of energy to fighting the infection or virus – and if workers are having to make their way to the office and perform to their usual levels, that means there is less energy available to aid recovery. As such, quite often, when sick workers are given the time to recover, they will do so faster, allowing them to return to focusing 100% of their energies on their work.

“Being pressured to recover in the office also means there is a greater chance of the illness being spread amongst the workforce – which can be disastrous for company-wide productivity.

“There is a reason why Fit for Work notes exist – and workers and employers alike need to ensure that medical advice is being sought and acted upon, in the event of illness.”

This culture of presenteeism is worst in the marketing industry, where 50 per cent believe their boss would prefer them to be at work if they had an infectious illness, unless it was serious.

Meanwhile, the utility industry (39 per cent) and manufacturing (27 per cent) followed in second and third place.

Marketing workers (29 per cent) were second only to utilities workers (34 per cent) in feeling pressured to work from the office while unwell.