Born between the 1980s and early 2000s, Millennials are the tech generation – they are used to technological change, understand it and are quick to adapt and embrace it. They are savvy shoppers, but that doesn’t mean they are of little value to brands – they spend $170 billion a year*.
What are the opportunities for brands?
Millennials are used to filtering out the ads and marketing messages that aren’t relevant to their needs, or don’t resonate with their beliefs or values. They don’t want to be sold to, and expect two-way conversations with the brands they love.
Read the full article on the Ikano Insight blog.