How Demand for Data Visualisation has Boomed

by Barry Smith Ikano Insight

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Let’s get visual: how demand for data visualisation has boomed

Giving information visual appeal is for (most) human brains more interesting than a sheet of data; it makes consumption easier.

Data visualisation usually gets an audience’s attention and understanding, efficiently. It serves as a map which means your story often needs less verbal explanation (the hardest to digest).  This gives your audience the short cuts and cues they need to get up to speed quickly. Reducing the effort your audience needs to spend understanding your story means they’ll stick with you longer, with the energy to take actions and make decisions.

Read the full article on the Ikano Insight blog.