How do you measure your engagement on social media? How do you know if your social activity is effective? Well, one such metric to track is Facebook likes.
How Indicative Of Engagement Rates Are Facebook Likes?
If you’re looking for a simple way of tracking how effective your Facebook posts and ads are, then you may choose to report on Facebook likes.
Worldwide users generate around four million likes every minute, so reviewing the number of these positive reactions your posts get could give you an idea of the most popular types of content (video, images, posts, etc) and what topics your connections are most interested in.
However, it’s important to realise that Facebook likes should not be the only metric you track. Why? Well, we’ve all fallen foul of a politeness like before – where we aren’t particularly moved or impressed by the content, but give it a like because it was posted by a friend or favourite brand. It’s interactions like this, which can artificially inflate engagement metrics.
Nevertheless, it’s a reasonable assumption that the more likes you get, the better the engagement. So, how do you ensure you rack up the numbers?
Five Ways To Boost Your Brand Engagement On Facebook
1. Make Posts Visual – The more eye-catching a post or ad is, the more likely it is to grab and hold the attention of Facebook users. So, invest in some quality imagery or interactive assets to improve your likelihood of engagement.
2. Ask Questions! – It may sound simple, but it can be effective. Whether you do this through open questions which mean people must comment to answer, or yes/no questions in polls, asking questions is an easy way to spark dialogue with brand account followers and gather data.
3. Share Unique, Informative And Emotive Content – Consider Facebook users’ motivations for engaging with a post; they’re more likely to comment, like or share if your content makes them feel something. Whether it’s excitement about a great deal, happy because a cute animal features, or sad due to an emotional tale, one-off content that stands out from that of competitors and is emotive is sure to encourage followers to make actions.
4. Consider Your Timing – The average person now spends 50 minutes each day on Facebook, but that doesn’t necessarily mean we all spend the same 50 minutes on the social network. That’s where knowing the typical browsing patterns of your target demographic come in handy.
For example, Facebook users are unlikely to use the network during work hours, therefore 9am to midday and 1:30pm to 3:30pm is likely to see less engagement than during lunch time or early evening.
5. Crowdsource Content – People are more likely to engage and share with content if you address them directly. Therefore, sharing industry queries or questions from existing customers and asking for your followers’ advice can be hugely effective. This will show you value your followers, respect their opinions, and want to help wherever possible.