The first throes of Brexit may finally upon us, but one new policy which is definitely not going away is the implementation of the General Data Protection Regulation (GDPR), which comes into force in May 2018.
The new regulations will affect all business handling customer data within the EU, and outside organisations trading inside any EU countries. This means that even after Brexit, the UK must comply in order to continue trading in Europe.
This eBook by BlueVenn breaks down the vital considerations marketers will need to remain aware of and adhere to in order to be compliant with the new legislation. Covering a broad variety of FAQs, such as the key terms, examples of data collection notices and outlining controller and processor liability, this helpful guide will give you and your business all you need to ensure that you and your customers are not stung by the changing law.
Covering from both B2C and B2B perspectives, all marketers will be able to benefit from this in depth study of the changing data protection regulations. A solid understanding of the changes will enable you to be transparent with your customers, and well-informed to allay their fears of how their personal data is stored and utilised.
How else are you preparing for the GDPR at your business? Continue the conversation online at @Figaro_Digital.