April 9, 2020

Useful Tools for Marketers During the Quarantine

COVID-19 has completely shaken the world. It’s affecting not just the well-being of people everywhere, but almost every business as well. Sales have decreased significantly, some employees have lost their jobs, and some businesses have temporarily suspended their activities altogether due to quarantine mandates. 

To support businesses, and marketers in particular, established companies are providing special offers to businesses to ease some of the strain during this frustrating time. Here are 10 marketing tools that are offering special services and deals during the coronavirus pandemic to support companies in need. 

SendPulse

SendPulse is an effective multi-channel marketing platform that offers a wide range of tools and features that help small- and medium-sized businesses drive sales, increase conversions, and establish effective communication with leads and customers. With SendPulse, you can create responsive emails, send web push notifications, communicate with your audience via Facebook messenger chatbots, and send SMS messages all over the world to reach a broad audience. 

To make the time spent in quarantine more effective, SendPulse is offering its clients the option to save up to 35 per cent on a six-month or yearly plan. The aim is to reduce expenses while still benefiting from the variety of useful features that make effective marketing campaigns possible. 

On top of that, if your mailing list has 500 subscribers or less, you can send them unlimited emails for free. With the web push service, you can send free messages to 10,000 subscribers without any limitations. 

Zoho

Zoho offers a CRM to increase sales, build customer relationships and tools to plan and manage projects and files, and helps you conduct meetings. To support businesses during COVID-19, their team has made the tool for remote work completely free until 1 July.

With Remotely, you can interact and collaborate with remote workers as smoothly and effectively as possible. The tool will create a productive online work environment, and help you complete tasks and communicate with employees. The app enables online meetings, creates channels, and can manage multiple chats. It  converts messages into tasks, assigns workers, monitors progress, and allows you to create, share, and edit documents. 

Zoom 

Zoom is an innovative platform that makes online communication more simple and convenient. The company has developed a support page to show managers and teams how to effectively use this tool to stay productive, complete tasks, and continue learning and developing their skills.

The Zoom team has created a special learning centre with useful articles and guides to help companies use Zoom for remote work. The learning centre can help you communicate, collaborate, and optimise the distant workflow as well as teach you how to use it for learning purposes and hosting online events. 

HubSpot

HubSpot is a multi-functional platform that offers customers a wide range of software for inbound marketing, sales, and customer relationship management. The platform helps you reach new audiences, establish effective communication with leads and clients, drive more sales, and grow your business. 

The company is aware of the serious economic impact of coronavirus on businesses. Therefore, they have significantly reduced the price for their Growth Suite for small businesses. Moreover, HubSpot has suspended email send limits and increased call limits to help you maintain your connection with customers. Businesses of all sizes can use online meetings and video calling tools for free. 

Google Hangouts Meet

Google Hangouts Meet is a tool that enables real-time meetings and makes it possible to share your screen with teammates and clients. This is the perfect solution for teams that have to work remotely during quarantine, communicate with teammates, and perform their duties effectively. 

Google offers G Suite customers access to advanced features for video conferencing. These include the opportunity to have large meetings up to 250 participants, record them, save to Google Drive, and live stream for up to 100,000 people for free until 1 July. 

Calendly

Calendly is an online appointment scheduling service that makes meetings more convenient and easy to organise. The tool connects to an online calendar, and automatically checks the availability for meetings to connect effectively with teammates and customers. Calendly is aware that staying connected and communicating online during quarantine is integral to maintaining a productive workflow.

Therefore, they are offering their clients free integration with Zoho and GoToMeetings for free until 1 July. 

Shopify

Shopify is a platform that makes creating and managing an eCommerce business possible. It has all the features you need to launch a website, run your business, and sell products online, as well as manage orders, shipping, and payments.

They offer funding for small businesses, special gift cards that enable customers to support their favorite brands, and organise local delivery and pickup. Moreover, the tool has a prolonged free trial period of 90 days. Their weekly webinars also share insights about what to do in this challenging time. 

Vtiger

Vtiger is an effective customer relationship management system that makes the workflow of marketing, sales, and support teams more efficient and productive. They offer a wide range of features to help you reach a broad audience, build loyal relationships with customers, and increase sales. 

To support small- and medium-sized businesses, Vtiger has reduced their subscription price by 30 per cent for April, May, and June. It’s possible to upgrade to advanced features for free for three months. The company is offering support for coaches for each business to help them weather the storm. If a company deals with fighting coronavirus, it will get a 100 per cent discount until September. 

Digital Marketer

Digital Marketer offers solutions for marketing teams such as tools and training to stay on top of the latest trends. They will help you hone and acquire new skills and knowledge to use in your marketing endeavours. Their actionable content is possible to implement in the future to optimise processes and make marketing activities more converting. 

During the quarantine, teams can access a free trial version of Digital Marketer Lab, and get access to a wide range of marketing playbooks and master classes as well as discounts on a set of useful marketing tools.

LinkedIn

LinkedIn is a well-known social media platform that makes professional communication possible, and helps you find potential candidates and monitor available job offers. The platform also gives you access to knowledge about hiring people and let’s you find jobs faster and more effectively. 

With their special COVID-19 course, anyone can get familiar with video classes that teach teams to work remotely, optimise their workflow online, stay productive at home, acquire time management skills, and get the best tips to make quarantine effective for any company or business.