Digital marketing has drastically changed over the years. There are various jobs in digital marketing which simply didn’t exist a decade ago, with many of them being absolutely essential to any company’s strategy. Whether you’re studying at university and thinking of going into marketing or thinking of a career switch, consider the five following jobs as an option. Becoming adept at any of these roles will allow you to stay in high demand and relevant in the industry.
2.62 billion people all over the world use social media. And by 2021, it is estimated that over three billion people will be social media users. A lot of people are on social media every day – it’s where many people source their news and information.
It’s no wonder, then, that businesses are eager to find highly skilled social media managers who can help communicate their brand and message on a variety of social media platforms.
Social media managers are tasked with strategising, managing, and maintaining the company’s social media accounts. They need to ensure that social media profiles and activity are brand consistent. Part of their role is making sure that the company is effectively engaging with customers and influencers.
Every company needs a social media manager who is up-to-date with social media trends.
Search engine optimisation (SEO) analysts are always thinking about how to make websites rank higher in online searches. Being able to rank on the first page of Google will massively boost your company’s visibility and make it easier for customers to find you.
An SEO analyst will assess a website and then develop and implement strategies that will help the website to climb up the ranks in Google search results. However, SEO is changing all the time, as Google is constantly altering its algorithms and rules.
A business, therefore, needs an adaptable, seasoned SEO analyst who can stay on top of these shifting trends. They need to expertly monitor website analytics and figure out where improvements need to be made.
A data scientist is someone who accesses, collects, interprets, and utilises large data sets belonging to a business in order to create effective data strategies. A data strategy ensures that data initiatives carried out by a business follow a common method and structure that can be repeated.
Data scientists play a crucial role in helping companies better understand their market. They are able to take key information about its customers and turn that into data visualisations and insights.
Having access to large amounts of structured, semi-structured, and unstructured data can reveal a lot of useful information. However, only if it can be handled by someone with the right kind of training and experience.
Trying to interpret this kind of information without a background in data science is likely to be overwhelming and time-consuming.
User experience (UX) designers, as the name suggests, focus on how a company’s website or applications can be enhanced to offer a better experience for the user.
A UX designer will employ different approaches and use A/B testing. This involves creating two versions of a webpage to see which one performs better in order to determine the most effective landing pages, product pages, user subscription page, and call to actions.
If you want to formulate a successful digital marketing strategy, then you need to pay close attention to your customers’ experience when they visit your site or app. By improving this experience, you can increase customer satisfaction and loyalty, as well as boost your brand.
Chief Listening Officer
This is a relatively new type of role, which may be why you’re hearing about it for the first time. Nevertheless, it exists because of how much value it provides to a digital marketing strategy. In a way, you can think of the role as being similar to a social media manager’s but taking a broader approach.
Chief listening officers keep track of both internal and external communications in order to gain a clearer understanding of what clients appreciate (and dislike) about a company’s brand. They will then gather this information together and devise a strategy that will maintain what clients appreciate and fix those things they dislike.
Chief listening officers work closely with social media managers in order to achieve these aims.
A chief listening officer will also outline their research to stakeholders, highlighting relevant information, such as complaints, advice from consumers, novel product ideas, and more general feedback. Fortunately, people are generally quite open when it comes to expressing their opinions and ideas on social media.
Chief listening officers are able to monitor these comments and pinpoint ways in which a company can stay ahead.
When hiring for any of the above five roles, a company should always make sure that the candidate in question is tech-savvy and aware of the latest trends in their profession and in digital marketing at large.
Ultimately, a successful digital marketing team is made up of individuals who are passionate about staying ahead of the game and taking a business to new heights.