Summer is just around the corner – not that you’d believe it with the great British weather we’ve been having. Despite the rain and wind, some of our favourite brands have been working hard to get us dreaming of sunny Sundays spent at the beach, ice cream lunch breaks and jet setting to more exotic climes.
It may be only the start of the season, but many of these summer marketing campaigns are already in full swing.
Here are a few of our favourites at the moment:
Drink Malibu. Why? #BecauseSummer
For many, nothing screams summer quite like lounging with an icy alcoholic beverage somewhere sunny. And, when you’re on holiday, do you really need an excuse to treat yourself? We think not.
This was exactly the thinking of Malibu when it launched its ‘Because Summer’ campaign in May 2017.
Known as ‘101 Days of #BecauseSummer’ the brand will be releasing a new piece of content every day this summer. Each of these 101 films is designed to inspire millennials to do something different each day and to embrace a care-free, spontaneous attitude during the warm weather.
The runners include many social influencers, comedians and sports stars, including Josh ‘The Fat Jew’ Ostrovsky and pro-surfer Alana Blanchard.
Up-and-coming videos will include a guide to throwing a pool party without a pool and how to use reverse meditation.
Which Brownlee Brother Is Best? Aldi Reveals All
It’s rare that two siblings both compete at Olympic level, however the Brownlee brothers proved it possible when they won gold and silver medals in Rio last summer. This year, they’re teaming up with Team GB partners Aldi to help promote its ‘Eat Fresh’ summer marketing campaign.
The duo are an inspiration to many young people, so it is no surprise that the supermarket deal has signed a four year deal with the pair in the run up to Tokyo 2020.
Jonny Brownlee said:
“As athletes, we know how important diet, nutrition and being active is to living a healthy lifestyle and we strongly believe we can help support the ambitions of Team GB and Aldi as they look towards 2020.”
As with many of Aldi’s past campaigns, the ‘Get Set to Eat Fresh’ campaign centres around video content. In the latest release, we see Alistair and Jonny face-off as ‘the most competitive brothers in the world’ to see who can put on the best BBQ. Who wins? You’ll have to watch to find out.
#DJ Khalid Becomes New Face Of #F21XMUSIC
DJ Khalid (not to be confused with social media superstar, DJ Khaled) has quickly taken the music industry by storm and the 19-year-old has now been dubbed ‘one to watch’ by those in-the-know.
So, it came as no surprise to us that the up-and-coming musician was a top choice when fashion brand Forever 21 was looking for an influencer to front its new summer campaign, which merges its new men’s collection and music platform.
Linda Chang, Vice President of Merchandising at Forever 21 said:
“We’re so excited to collaborate with Khalid, a young artist whose music and style resonates with a large, diverse audience. The #F21XMUSIC platform is all about highlighting true talent with fresh, compelling voices and Khalid fits perfectly,”
“His youthful authenticity and sense of style embody the spirit of both Forever 21 and our customers.”
With half a billion streams worldwide and a substantial social media following, we expect to see a vast social campaign over the coming weeks, but for now we’ll have to settle for Khalid as simply the face of the latest fashion range.
Marks and Spencer Encourages You To ‘Spend it Well’
Life, summer, money… M&S thinks you should spend them all well. The high-street retailer has launched its summer marketing which aligns both its food and marketing departments under one overarching campaign that connects with customers of all ages and demographics.
Patrick Bousquet-Chavanne, Executive Director of Customer, Marketing and M&S.com has said:
“Our ‘Spend It Well’ campaign is a radical departure from where we’ve been previously. It speaks to deep truths about our customers – based on a huge amount of research and listening – and celebrates their lives in a way which is new and innovative for the brand,”
It’s about empowering our customers to say no to the ordinary, so they can say yes to the best. We’re committed to helping our customers embrace this attitude by creating and curating the world’s finest, freshest and most inspiring food, by understanding what clothing fits and flatters today’s modern woman, and by ensuring this philosophy is applied across the entire customer experience.”
Alongside multiple video ads, the brand has teamed up with some well-known Instagram names, such as @poppy_loves and @fashionfoiegras, to show how they spent ‘Make it Matter Day’ and how they will be enjoying their summers.
We should also expect activity across all major channels, including digital, press, in-store and radio.
What’s Your Favourite Campaign Of The Moment?
If you’re not into booze and BBQs, millennial fashion or something a little more classic, tweet us @Figaro_Digital with your favourite summer ad campaigns of the moment and we may add them to this blog.