The countdown is on for the US election, the High Court is blocking Brexit and fireworks are flying, but what’s been happening in the digital world this week?
Google AdWords Launches New Website
On Thursday, Google introduced its brand new look for its AdWords site that it says ‘puts your goals front and centre, and shows you which ads work best to accomplish those goals’.
The new page will help visitors find the latest updates and innovations that AdWords has to offer, as well as case studies from brands who have been successful thanks to their work with Google.
Don’t like something in the new design and want to let Google know? Then share your two cents here.
Twitter Developer Communities Are Launched
Senior Advocacy Marketing Manager at Twitter, Kelly McMichael, has posted a blog that states a program of Twitter Developer Communities are to be launched to enable developers to connect with local, likeminded individuals.
These communities will hold everything from small workshops to hackathons where developers can connect, learn and network.
McMichael said in her blog:
‘In March, we hosted several regional meetups for our #HelloWorldTour, and it became clear that fostering more local events will help us engage with our community in a more personal way. Our Twitter Developer Community membership has since grown by 10 times, and meetups have sprouted in 14 cities across the globe, thanks to partnerships with trailblazing developer advocates in places like São Paulo, Brazil; Seattle; Kochi, India; and Nairobi, Kenya. We’re ecstatic about the momentum of the communities and how this program will take connecting developers to the next level.’
Facebook Puts the Breaks on Admiral’s Plans
Earlier this week there was much discussion as insurance provider Admiral announced it would use analysis of a driver’s Facebook page as a factor when calculating a cover quote. Privacy campaigners criticised the plans as ‘intrusive’ and many were left wondering what could possibly be used as deciding factors.
However, just days after the plans came to light and less than two hours before it was due to launch, Facebook has forced Admiral to scrap its plans. Instead, you can now log in to the site using your Facebook account, but your social data will not be analysed.
So, what did Facebook have to say about it all? Well, the social network made it clear that protecting the privacy of its users is of ‘utmost importance’ and as its guidelines state, information should not be used to “make decisions about eligibility, including whether to approve or reject an application or how much interest to charge on a loan”.
Getty Images Launches New Subsidiary
Getty Images has announced the launch of its new subsidiary which aims to bring journalistic skills to the advertising and brand community. ‘Verbatim’ will be launched hosting images from well-known and respected photo journalists and videographers.
Verbatim CEO, Aidan Sullivan, a former photo editor of the Sunday Times Magazine has said:
“This generation is looking for impactful and authentic storytelling,
“They need to look at something and believe it. They want it to be powerful, and they want it to have a message.”
For further news and updates from the marketing world follow us on Twitter @Figaro_Digital and for in-depth guides and articles check out more of our blog posts.