It’s officially the start of autumn and we’ve been welcomed into the new season by the Great British weather and a downpour. Hopefully, this week’s Figaro Digital Digest round-up of the latest industry news will brighten up your day and get your weekend off to a good start.
Here are a few of the biggest breaking stories of the week:
Twitter Introduces Website Conversions Objective
Twitter has made advertisers very happy this week by introducing a new website conversions objective. In its blog announcement, Twitter said:
”This solution is especially effective for advertisers who want to retarget website visitors to drive more conversions. Advertisers using this objective to retarget their website visitors on mobile and desktop receive, on average, 2.5X the volume of conversions versus similar campaigns using the Website Clicks or Conversions objective.”
So, how will it work? The post continues to explain:
”Website Conversions campaigns use data from Twitter website tags and Twitter’s interest and intent signals to optimize your campaign to deliver more conversions while meeting your cost-per-conversion goal.”
Everyone Can Now Create Twitter Moments
With the success of Snapchat and Instagram’s stories, Twitter has apparently decided to get in on the action and has made Moments available to all users.
Moments have been around for a year now and back in August Twitter announced it would be expanding the feature. Now a few months on, you can make and share a moment using Twitter’s handy guide.
Need some tips for making a great Moment? Learn more! ⬇️https://t.co/uk9v6I2znW
— Twitter (@twitter) September 28, 2016
Penguin 3.0 Recoveries Are Now Rolling Out
Websites that were previously penalised by Penguin updates could now begin to see a recovery, says Gary Illyes, a Webmaster Trends Analyst at Google.
@atmoore81 it’s happening as we speak. or tweet. it will take a few more days to finish that part
— Gary Illyes (@methode) September 28, 2016
Of course, there is no guarantee that anyone hit by a penalty will be able to get back to where they were two or three years ago as spammy links that once gave authority will now be devalued. In short, it provides a clean slate for ethical, white hat SEO efforts.
Facebook to Launch ‘Facebook at Work’ Very Soon
In under a month the social media giant will be releasing its new commercial version of Facebook that provides its own private network for your business similar to Slack or Yammer.
The main selling point of this is the fact that most staff will already be familiar with Facebook, meaning no time and money will need to be spent on training. However, in order to minimise distractions, this will be separate to the regular Facebook platform and will require an additional app download to use on a mobile device.
Study Finds UK Digital Ad Spend to Continue to Grow
According to a study by Emarketer, the demand for digital advertising is continuing to grow. In fact, the industry is expected to see double digit growth in 2016.
The research found that digital ad spending in the UK is expected to rise 12%. Facebook’s net digital ad revenue is predicted to rise 31.1%, Google 13.9% and Twitter 13.2%. For Google, this equates to £3.8billion in net ad revenues which represents 40% of all digital ad spend in the UK.
Well, that’s it for this week’s Figaro Digital Digest, but follow this blog for the latest mid-week updates and informative articles.