Ahead of the Figaro Digital Marketing Conference on 26 November 2015, we’ve been catching up with some of our speakers. Find out more about the issues under discussion below and register for your place at the Figaro Digital Marketing Conference here.
Feature: Girl Powered
Kate Dale, Head of Brand and Digital Strategy at Sport England, discusses the charity’s massively successful This Girl Can campaign.
Feature: Your Views Count
Martin Greenbank, Head of Advertising Research & Development at Channel 4, tells us about a recent study which found that advertising on on-demand players outperforms YouTube for viewer engagement.
Feature: Jobs A Good ‘Un
Mark Rhodes, Marketing Director at Reed.co.uk, explains how the recruitment site came up with the ‘Love Mondays’ campaign, in the process creating the UK’s most successful TrueView ad on YouTube.
Speaker Spotlight: Willem Challenger, Video Marketing Consultant at Brightcove
Willem considers the state of video marketing in 2015 and tells us why online shoppers crave ‘real life’ experiences.
Speaker Spotlight: Alex Lockett, UK Managing Director at Stream:20
Alex says digital marketing now plays a vital role in driving overall sales and highlights the importance of properly understood data.
In-depth: Depesh Mandalia, Head of Digital Marketing at Lost My Name
Lost My Name is a start-up publisher that provides personalised books for kids. In 2014 they secured investment from Piers Linney of TV’s Dragons’ Den. Depesh tells us the company’s story so far.
In-depth: Andy Iddon, Co-Founder, Building Blocks
Andy explains how to ensure digital is part of your company’s DNA.
Marketers Who Matter: Mary Harper at Standard Life
Mary tells us about putting the customer first, humanising brand communications and staying inspired.
In-depth: Christopher Justice at Jahia
Christopher tells us about about managing privacy, ethics, CX data and why digital is the great leveller in business.
In-depth: Jenna Tiffany, Digital Marketing Strategist at Communicator
Jenna explains the value of the single customer view in email marketing.
Quickfire Qs: Jack Cornwall, Senior SEO Specialist at Sky
Jack tells us why content is your ‘digital salesman’.
Quickfire Qs: Gareth Morgan, MD at Liberty Marketing
Gareth bats back five quick questions about AdWords and PPC.
Quickfire Qs: Stephen Kenwright, Director of Search at Branded3
Stephen pitches the mobile web against apps.
Quickfire Qs: Andy Marshall, Head of User Experience at Rufus Leonard
Andy on UX, subconscious decision-making and a brilliantly cheeky bit of marketing from Netflix.
The Figaro Digital Marketing Conference takes place at the Royal Institute of British Architects (RIBA) in London on 26 November 2015. You can register for your place here.