“George, the bravest knight in Marketingland, helps us explore some of the most common issues faced by B2C marketers, and how these ‘marketing beasts’ can be overcome.”
BlueVenn have combined fact and fantasy to illustrate (literally) their most recent survey results in a fun, tongue-in-cheek format which everyone from the newest intern to the most seasoned marketing director (and their kids) can enjoy reading.
The tale of George the Knight and his quest to become the best marketer in the land, is interspersed with statistics commissioned by BlueVenn in partnership with independent research house Censuswide to show some of the most common problems that marketers face. These “mythical beasts” are defeated by George with the help of his trusty BlueVenn magical sword.
The magical sword of BlueVenn makes light work of such challenges as “the hydra of customer segmentation”, “the cyclops of single customer view” and “the wizard of predictive analytics” to see George the Knight complete his quest and be crowned King of Marketingland.
Surveying For A solution
Fantastical beasts aside, the piece highlights some of the key figures and concerns faced by marketers when dealing with channels such as cross-journey optimisation and customer segmentation, and shows the most commonly held opinions marketers have regarding these sometimes divisive issues.
“The statistics contained within this storybook are based on an original survey commissioned of 202 B2C marketers (102 in the UK, 100 in the US) working in companies of over $10m turnover. All respondents are in middle management positions or higher, and are also involved in decision making processes within their business.”
BlueVenn shows that its marketing tools are well up to task for ensuring the best possible results for your marketing campaign, using their diverse range of products and practices. With a BlueVenn sword of your own, you too can rule the kingdom of Marketingland.
You can read the full guide here.