BlueVenn’s latest eBook covers one of the most pressing challenges keeping marketers awake at night. Data analysis has undergone a scary evolution- into a massive, many-armed creature that would give them most seasoned analyst nightmares. Twenty-seven per cent of marketers list a lack of skills as one of the main issues holding back their data analysis.
But of course, data doesn’t need to be a cause for concern- it’s actually the fuel that drives consumer/brand relationship, and with the right tools, it can bring marketers ever closer to developing that revered Single Customer View. By implementing a Customer Data Platform (CDP), they can block up the “data skills gap” without being drawn away from the creative, hands-on client interaction they love. Without data, a SCV can only ever be a pipe dream for marketers, which is why finding the right tech is so important.