Halloween has come and gone, so that means one thing… the countdown to Christmas has begun.
Whereas the best laid plans are made well in advance of the festive period, it’s not too late to create and implement a Twitter marketing strategy ahead of Black Friday and January sales. Here we take a look at some of the best social campaigns of 2016 and provide some inspiration for mastering your marketing on Twitter this December.
Tantalising Twitter Campaigns From the Last Festive Season
John’s Lewis’ #BusterTheBoxer
John Lewis never disappoints with their annual Christmas campaigns and last year was no different when they launched an ad which features the mischievous Buster and his friends enjoying a jump on a trampoline.
The campaign was launched using Twitter’s native video product in order to ensure it got maximum exposure the first few days after it was released and achieved 30,000 tweets in the first two hours. Then Twitter stickers were rolled out which allowed Twitter users to add Buster’s woodland friends to their photos.
Here it is, our 2016 Christmas ad. Introducing #BusterTheBoxer > https://t.co/GjCdP6avFl pic.twitter.com/GRMLvoHVAc
— John Lewis (@johnlewisretail) November 10, 2016
Coca Cola’s #HolidaysAreComing
Seeing the Coca Cola truck advert on TV is the official start to the festive season for many people, so last year Coca Cola took the iconic ad online and encouraged users to retweet them in order to be notified when the TV ad would air. Twitter also launched a custom emoji which, when used, would present a visual of the truck.
Coming soon… Stay tuned! #holidaysarecoming pic.twitter.com/q22H5XuVwR
— Coca-Cola GB (@CocaCola_GB) October 31, 2017
Marks and Spencer’s #LoveMrsClaus
In 2016, Marks and Spencer launched its Twitter and television campaigns simultaneously with promoted videos and a custom emoji of Mrs Claus. They then brought the character to life by commenting and replying as the character – there were even personalised GIFs.
Wishing you a very Merry Christmas from everyone here at M&S. #LoveMrsClaus pic.twitter.com/EfPzB5Y1KD
— M&S (@marksandspencer) December 25, 2016
Marketing on Twitter This Winter
If you’re yet to plan the perfect campaign or simply require some advice to maximise your engagement, take a look at this video presentation from Luca Senatore, Strategy Director at Genie Goals. ‘How to Kill It This Black Friday And Christmas!’ discusses everything needed to succeed at seasonal marketing.
Alternatively, sign up to one of our digital marketing events or check out Figaro partner Liberty Marketing’s handy downloadable Black Friday Guide.