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Search Results for “video”

Articles

Live Stream Marketing: #Epic Or #Fail?

Whenever Facebook announces a ‘New Big Thing’, every digital marketer worth their salt should sit up and take notice. The…

30/05/17

Optimising Video: Why SEO Is Just As Important For YouTube And Other Video Platforms

Did you know that SEO is just as important for video as it is for other pieces of content? With…

16/07/19

10 Point Plan: Video Marketing

In 2016, the main question around video for business has moved from ‘why should we use video?’ to ‘how do…

15/03/16

Accelerating the buyer’s journey through video – a stage by stage approach

By Sophie Rayers, Director of Marketing for EMEA & LATAM at Brightcove   In today’s multi-channel, multi-platform world, customer journeys…

20/05/16

Video Marketing in 3 Short Videos: The Latest Need-to-Known Advice

With the rise of Facebook Live and auto-play, video is quickly becoming a marketer’s new best friend. But, how can…

09/08/16

Lights, Camera, Call-to-Action: Moving Consumers with Video

Creating quality video content still isn’t within all companies’ capability but, says Steve Rotter, Vice President of Digital Marketing at…

21/02/14

How To Measure Video ROI

In order to effectively monitor the success of online video marketing activity, you need to measure video marketing ROI. There…

19/06/17

The Real Heroes Of Video Marketing Strategy

Video is no longer a nice-to-have tactic in your marketing plan. It’s not a shiny new toy. It is now…

22/10/18

How To Get Ahead With Personalised Video

Video is one of the most powerful tools that marketers have at their disposal to change behaviour, increase engagement and…

11/04/19

YouTube, Ad Length And Bite-Sized Video Strategies

What does YouTube’s scrapping of 30-second unskippable ads mean for marketers? Youtube have recently announced that from 2018, consumers will…

01/03/17

Steve Rotter, Vice President of Digital Marketing at Brightcove

Steve Rotter tells us about the changing role of the CMO and assessing the ROI of video marketing You’ve been…

04/11/14

Case Studies

Symantec

Video Brings the ‘Intangibles’ of SAS Software into Sharp Focus

Accessorize

Social Media Akademie

MTV (USA)

Nair

Video Amplifies the Detroit Symphony Orchestra’s Audience And Donor Opportunities

Michael Hill

Videos

The Good, Bad and Ugly of Video Marketing

by Sophie Rayers, Director of Marketing, EMEA & LATAM at Brightcove

29/09/15

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