Article
Customer Experience, Data • September 27, 2022
...at the data. Less often is there a data team in the organisation with data skills and the experience to extract the data and, more importantly, analyse and interpret the...
Article
Digital Marketing • May 24, 2013
...identifying and capturing all data points, working with our clients to understand what data is available and what applications there are for this data. Because through the application of data,...
Article
Analytics, CRM • March 9, 2022
...quality of the data itself. Maintaining the quality of your customer data inside CRM can be a challenge. With data flowing in from your website, being imported from third-party data...
Article
Data, Personalisation • January 23, 2020
Data, data, data. Marketers have so much data we’re drowning in it. Collected from various third- and first-party methods, this data should make our lives as marketers easier. We should...
Article
Analytics, CRM • November 8, 2016
What Is Big Data? “There is more data than there has ever been in human history. Data frees individuals,” says James Blake, CEO, Hello Soda. The evolution of data, and...
Article
Data, Technology/Software • November 1, 2018
...interpreting, adding to each other’s self-contained data sets”. There are many reasons for these data silos, however, we all agree that if you control your data you control your business’...
Article
Data, Digital Marketing • January 15, 2019
Rob Friedman, Founder and EVP, Digital Element In 2018 Digital Element, a global location and data services leader, published the Digital Data Exhaust Report 2018 in partnership with the Location...
Article
Consumer Behaviour, Data • February 9, 2018
...highest on the radar among consumers regarding personal data loss are still traditional financial security concerns. 80 per cent of respondents said they felt protective of their financial/banking data, and...
Article
CRM, Data • February 3, 2022
...the supply of data is only becoming greater and greater. It has never been easier for businesses to harvest valuable data. Data on its own is, however, of limited use...
Article
Data • June 26, 2019
...You must’ve heard that big data is the foundation to life, the universe and everything. Of course, data is all around us. And who doesn’t know by now that data...