Article
• November 4, 2019
1. A Clearly Defined Role and Purpose for the Site A world-class website begins with a concise articulation of the challenge or opportunity the website needs to meet, which forms...
Article
Analytics, Consumer Behaviour • June 18, 2020
...feature throughout the development, staging, and production phase. 4. What does average website performance look like? Your agency should be able to tell you the minimum expectations for website performance...
Article
Analytics, Conversion Optimisation • February 8, 2018
Turn your visitors into loyal customers by improving the performance of your website and using these five top tips to increase your website conversion rate. There are numerous websites out...
Article
B2B, Brand Management • April 16, 2020
...in mindset over the past few years. A website is no longer just a website, but a digital product. It’s there to service, sell, and make your organisation money. Some...
Article
Business, Content Management • March 2, 2015
...Optimise your website You can optimise your website by making a number of changes to its content and ensuring Google can figure out what you do and where you’re based....
Article
Business, Content Management • September 11, 2017
...understand how your current website is performing, before you can set realistic goals and objectives for your new website. It’s good to get an understanding of where you are now...
Press Release
Digital agency Ridgeway has launched a new ecommerce website for OptiBac Probiotics, the UK’s most popular probiotics brand. The new website, launched in November 2019 improves the customer journey while...
Article
Digital Marketing • December 18, 2019
Accessibility is a term used to describe principles for ensuring that websites and other digital interfaces can be used by people of all abilities. Accessibility ensures users who have visual,...
Press Release
At Ridgeway, we are delighted to have delivered the new Baking Mad website for The Silver Spoon Company. The website is a truly immersive digital experience where bakers can indulge...
Article
Content Management, Design & Build • September 4, 2017
...want the website to have its own cache. Finally, there are CDNs, which are the essentially the next step on from website caches. In simple terms, they are used as...