Article
Digital Marketing, Email Marketing • June 22, 2018
...to be the case – you can make your existing channels work better for you. A/B testing isn’t new: good marketing practice has been built around testing for decades. But...
Article
• February 14, 2023...investing in third-party A/B testing integrations for Google Analytics 4.” However, depending on how your organisation has been using Google Optimize, perhaps now is the opportunity to consider whether you’re...
Job
...of project plans by developing suitable test strategies. Plan the use of defined tools and/or methods to cover automated testing, performance, accessibility, usability, legal compliance, device/browser compatibility testing and load...
Article
CRM, Digital Marketing • August 22, 2018
...Every email marketer knows that subject line testing delivers big returns, but live testing is hard to do, with 32.1 per cent of email marketers only A/B split testing their...
Article
Ecommerce, Email Marketing • August 23, 2016
...testing were sophisticated in their approach, making sure that they have clearly defined objectives & constantly learn from every test. For marketers where testing didn’t quite reach their to-do list...
Article
Analytics, Automation • May 9, 2017
...Language Combined With AI Can Give Amazing Results Phrasee’s CEO underlined the importance of taking advantage of every bit of information obtained from testing. “Most people test but don’t learn”,...
Article
Analytics, Consumer Behaviour • June 18, 2020
...and… savings. Consistent and accurate performance testing from your development team ensures improvements are made regularly. Meticulous testing will ultimately produce a live site without performance issues that can be...
Case Study
...that A/B and multivariate testing works and delivers a healthy ROI for online sales. We look forward to continuing to work with Webtrends and running further testing campaigns to improve...
Article
Behavioural Targeting, Consumer Behaviour • July 7, 2017
...growth in the UK comes down to social media first, A/B testing second – we are always running a test, we are obsessed,” Sachs explains. Birchbox proves that testing can...
Case Study
...customer intelligence – for its Optimize solution: a testing and targeting platform that provides reliable results, scalability to grow with success, and reporting to provide actionable insights. Webtrends Optimize combines...
